Course curriculum

  • 1

    Module 1 | Welcome to the course + What is a product?

    • Introduction

    • About Your ICAgile Certification

    • Captions

    • What is a product?

    • The 4 product types

    • Sometimes the product is not just the product

    • What a product is not

    • Apply your learning

    • Delivery models

    • How delivery models affect product management

    • Shifting from projects to products

    • Understanding Check

    • How funding shifts

    • Case Study

    • Module Takeaways
  • 2

    Module 2 | The Role of a Product Manager

    • What is product management?

    • What the role of a product manager is not

    • Product owner vs. product manager

    • The ugly reality

    • What you can do about it

    • Know your product

    • Apply Your Learning

    • Core skills of a product manager

    • Apply Your Learning

    • Specializations vs generalist paths

    • The different types of product manager roles

    • Generalist product managers

    • Domain or industry-specific product managers

    • Technical product managers

    • Growth product manager

    • Platform product manager

    • AI product managers

    • B2B vs B2C product managers

    • Internal vs external managers

    • How technical do you need to be?

    • Understanding Check (Quiz)

    • Module Takeaways
  • 3

    Module 3 | Understanding the Market

    • Understanding the market

    • Apply Your Learning

    • Business drivers

    • Connecting market, customer, and organizational needs

    • Business goals can cause restraints

    • Using research to identify product ideas

    • Understanding Check (Quiz)

    • Understanding customers

    • To be clear on data

    • Observing real behavior

    • Understanding customer motivations

    • Communicating data insights

    • Case Study
  • 4

    Module 4 | Organization Ecosystem & Stakeholders

    • The organizational ecosystem

    • Apply Your Learning

    • The product lifecycle - ecofriendly bike

    • The product lifecycle

    • Apply Your Learning

    • Teams across the product lifecycle

    • The technology adoption curve

    • Apply Your Learning

    • Cross-functional teams

    • Apply Your Learning

    • What is a stakeholder?

    • Stakeholders for generalist product managers

    • Stakeholders for growth product managers

    • Stakeholders for technical product managers

    • Stakeholders for domain and industry-specific product managers

    • What do do when stakeholders disagree

    • Keeping stakeholders aligned

    • Understanding Check (Quiz)
  • 5

    Module 5 | Strategic Vision & Product Strategy

    • About the product vision

    • Crafting a product vision

    • Apply Your Learning

    • Getting clear

    • Framing the problem

    • Why surface-level problems lead to bad decisions

    • The 5 whys

    • Reframing features as problems

    • Breaking down a product problem

    • Apply Your Learning
  • 6

    Module 6 | Breaking Down Work

    • Slicing the product

    • Slicing techniques

    • Common slicing mistakes

    • Why we slice products at scale

    • Common challenges in scaling product teams

    • Apply Your Learning

    • Understanding Check (Quiz)
  • 7

    Module 7 | Design, Test, Learn

    • Designing with empathy and iteration

    • Lean UX

    • Design sprints

    • Design hypothesis

    • Iterating on feedback
  • 8

    Module 8 | Metrics

    • Quality metrics
  • 9

    Wrapping it up

    • Congratulations on finishing the course!

    • Continue Your Learning Journey